In the world of online marketing, three little words make a whole world of difference. Those words, of course, being search engine optimization , or SEO.
If you're not up to date on current SEO guidelines or you don't have any clue what SEO even entails, you may want to enlist some outside help.
Here are five signs that your website needs the assistance of professional SEO services ASAP.
1. You've Noticed A Dip In Traffic
SEO may not be the be-all-end-all of your digital marketing strategy, but it's at least a very important cornerstone.
Without a strong SEO strategy, you may notice that your website's traffic is shrinking quite rapidly. This can be incredibly frustrating, especially since you've put tons of time and effort into building a great website for your brand.
But understand that it's not too late to turn things around. Professional SEO services can help you gain your lost audience -- and then some.
2. Your Site Has Little Or No Content
Let's say you've built a great website for your business, filled with all sorts of wonderful details about your services and past work. You may think that that's all you need, but you'd be quite wrong.
In the world of SEO, content is king . Creating regular content is an organic, easy way to boost your site's visibility and get in Google's good graces.
If you don't consider yourself to be a content creator, don't worry. Professional SEO services often include content creation, so your website will get original, hand-crafted content.
3. You Simply Have No Time
As a business owner, you understand that there simply aren't enough hours in the day.
And while you may have an interest in SEO, it can be hard to find the time learn the rules and regulations Google has set in place.
Instead of spending precious hours away from your business and family, let professionals help. By outsourcing your SEO, you're enlisting the aid of professionals who understand the latest and most effective SEO methods.
While your SEO service provider is improving your website, you can spend more time with your clients and build relationships that can help your business.
4. Your Website Doesn't Show Up On Google
Take a moment to open another tab in your web browser and search for your business using Google.
Don't worry, we'll wait.
Did your brand appear on the front page ? If not, your website may as well be invisible.
Customers rarely investigate past the first few results. Failing to appear on the front page could prove disastrous.
5. Your Customers Prefer The Competition
Even if you're a local business, it's important to understand that your clients have a choice.
If your competition offers a more appealing browsing experience, your clients may decide to switch businesses. When given a choice, customers will always choose the more convenient option.
Your website needs to be prevalent, well-designed, and informative.
Hire Professional SEO Services To Boost Your Business
If you're a small business owner, it can feel like the deck is stacked against you. Just understand that you don't have to go it alone.
Your friends at Flowerpot Marketing are here to bring your brand to the world! So get in touch today and learn how our SEO services can help your business grow.