5 Steps to Creating an Effective SEO Strategy Template

Are you trying to get your business to the front page of Google? If so, you've got quite the tough task in front of you.

Still, it's far from impossible, especially if you have a strong SEO strategy template. Here are five steps to help you get started on an SEO plan that is sure to work for your business.

1. Tailor Your SEO Strategy Template To Your Business

The first and most important thing to know about your optimization strategy is that it needs to be tailored to your specific business. There's no one-size-fits-all solution for SEO, after all.

So how exactly do you tailor your template to your business?

Mainly by remembering your goals and scope. If you're a smaller, local business, for instance, it makes more sense to prioritize local SEO methods.

Furthermore, your template needs to be driven by current data. Gathering data on your site(s) shouldn't be too difficult, and your marketing team should have the info on hand.

2. Data Isn't Everything

Since we just emphasized the importance of data, that header may understandably seem a bit confusing, but stick with us.

Data is great, but it can't be the only part of your optimization strategy.

It's important that you use your information to set goals for your brand. Not just any goals, but goals that with reasonable expectations and clear metrics.

And don't forget to get specific with your goals.

Let's say you're looking to boost user engagement on social media. Instead of leaving it at that, take it a step further and say, "I want to gain 1,000 followers on our social channels within the next five months."

3. Prioritize Content

Now let's talk about how you can reach those goals. In the world of SEO, content is one of the best ways for a brand to organically spread their reach.

Therefore, prioritize content creation. Aim to blog a few times per week to grow your brand's traffic. Blog posts are a great choice because they're easily shareable on social media and tend to encourage user engagement.

4. Choose Strong Keywords

Every piece of content (and even your on-site optimization) need to make quality use of keywords. If you're unfamiliar, keywords are distinct, relevant phrases to the topic at hand.

Let's say you're the owner of a doctor's office in the Toronto area. Naturally, your keywords should involve the services you offer. So, for instance 'Toronto physician' or 'medical care'.

Choosing the right keywords is a bit tricky, so this strategy is best implemented if you pair it with a tool like Google AdWords .

5. Create A Link-Building Strategy

You're almost ready to land on the front page of Google! The last part of your optimization strategy involves putting together a link-building plan .

So what makes a good link? A few things.

Relevance is chief among them, as is authority and credibility. Including quality interior and exterior links throughout your content is a fast way to establish your brand as an authority in your field.

On the contrary, failure to include links, or including links that seem out of place, may result in Google penalizing your site, thus lowering your ranking.

Build A Stronger SEO Strategy

Incorporating these five steps should make your SEO strategy template well-rounded and effective.

Of course, we understand that not everyone has the time or knowledge needed to pull off a great SEO campaign. Get in touch with us today so we can talk about creating a great, tailored strategy for your brand!