Want to attract more readers to your site? Or perhaps you're looking to increase your exposure online and build a popular brand? Either way, you need more traffic.
Online traffic can make or break your business. A high number of visitors leads to more sales and increased conversions. Even if you don't sell anything, you still need readers for your posts.
In a competitive world, having quality content and great web design isn't enough to drive traffic. The only way to stand out from your competitors is to come up with something different.
Get creative with your SEO efforts to increase your chances of success!
Not sure where to start? Try these out-of-the-box SEO strategies to get more traffic and boost your rankings:
Launch Expert Roundups
Have you ever seen those long blog posts featuring industry experts and their work? These are known as expert roundups .
Some include tips or interviews. Others boast marketing strategies and other insights from industry leaders.
The leaders or influencers featured on your site have a solid fan base. Whenever they share tips or stories online, their audience follows them. This translates into more traffic to your website.
Let's say you have a food blog. You can feature recipes from popular chefs, nutritionists, or other food bloggers. Or ask them to share their best tips for cooking a specific dish.
Next, share your roundup on Twitter, Facebook, and other social networks . This way, you'll get more website clicks and backlinks.
Write FAQ-Style Posts
Another strategy you can use to increase online traffic is to write FAQ-style posts.
Think about what your audience would like to know about the topics featured on your site. Pick one and then create a long post that answers any questions they may have. Include relevant keywords and cover the topic in-depth.
For example, if you have a fitness blog, write an FAQ-style post about exercise balls. It could include the following questions - and answers:
Your post can feature dozens of questions depending on the topic. This will allow you to target multiple keywords and provide compelling information to your audience.
Create Controversy
Even the most popular topics get dull after a while. After all, everyone writes about them over and over again. If you want more website clicks and online traffic, dare to be different.
Approach a hot topic from a different perspective. Don't be afraid to create controversy . Readers love authenticity.
For instance, everyone is talking nowadays about how easy it is to start an online business. Few are bold enough to share the challenges they've gone through. They're afraid that people will judge them if they find out about their past failures.
Share your story, with the good and the bad. Provide other examples too. If your post is good enough, it could go viral and drive massive traffic.
Get Online Traffic the Smart Way
Stop doing what everyone else is doing. Differentiate yourself from the competition through creativity and innovation.
SEO is both art and science. Unless you're ready to experiment, success won't come easy.
Need help to increase online traffic? An expert can help! Contact us today to discuss our ideas and see how we can grow your business!