How to Get Your Business at the Top of Google | SEO tips

You've spent hours reading countless articles on how to use   digital marketing and SEO  to shoot to the top of Google results.

Perhaps you're considering redesigning your website to better optimize for Google's ranking factors -- but have little to no idea where to start.

Or maybe you're just tired of always seeing your competitors' websites in front of your own on search engine rankings.

No matter your current situation, it's time to make a change.

In this post, we'll tell you everything you need to know about not only getting to the top of Google results, but also how to increase your conversions and create the kind of website people want to spend time on -- and return to.

Blog Often

One of the best ways to make it to the top of Google results?

Taking a look at the type of content you're creating.

Yes, social media is important, and if you want to make your mark, you should use multiple social media platforms to reach a variety of audiences.

However, when it comes to improving in the rankings, nothing will boost your website like blogging.

Why?

First of all, when you blog, you're telling Google that you frequently update your website. Google takes this to mean that you'll have more relevant and accurate information than a site in your industry that hasn't been updated in months.

Additionally, you'll also be able to optimize your blog when it comes to keywords -- the words and phrases people type into search engines when they're looking for what you have to offer.

By peppering your blog content with these keywords (while avoiding the cardinal sin of keyword stuffing, of course) you're much more likely to get people onto your website who are already directly interested in what you have to offer.

Keep in mind that blogging also helps you to prove to readers that you're an authority within your industry. It gives you the opportunity to prove your expertise, answer questions, and of course, subtly market your services in the process.

Plus, blog content is highly shareable, meaning that with each post, you increase your chances of going viral.

Don't Overlook the Technical Side of Things

We've all been there: you're excited to check out a promising new website, or you're ready to order an awesome product online.

But when you actually click the link and try to get on the homepage, you're met with slow loading times, annoying pop-ups, or just a site that is so poorly designed you can't find what you need.

If you want to skyrocket to the top of the Google results, then don't be a website like this.

First of all,   use this tool  to run a quick diagnostic test when it comes to your site speed. If it's slower than you'd like it to be, shrink the image sizes on your homepage and compress the files on your site.

Next, turn on browser caching and cut down on the plugins that you're using. These small steps should speed things up significantly.

Once you've done that, take a look at the overall navigation your website has to offer. Is it intuitive? Do you have clickable pictures or clearly-labelled menu options leading visitors to specific internal pages?

Or, is your website design one big mess?

Be sure that your content is short and sweet, and that you use frequent calls-to-action that encourage your visitors to follow a pre-designed sales funnel.

Include a brief video on your homepage, so visitors can learn more about your company without having to dig through your internal pages.

Above all, make sure that your website is optimized for mobile use.

Remember, more people now access the Internet   on smartphones  than on desktop computers. So, if your site's navigation isn't mobile-friendly, you'll miss out on a huge part of your target market.

Embrace the Comments Section

Perhaps you've heard the warning phrase, "Never read the comments."

While doing this might prevent you from getting your feelings hurt, it's not going to do anything to help boost your website in the Google results ranking.

When people comment on your blog posts and social media pages, always engage with them. First of all, it's just smart customer service. But additionally, it can help you to rank higher and get more visitors to your site.

The same thing goes with your own commenting on other blogs in your industry. Include a link to your website/blog at the end of the comment box, and you might be surprised at just how quickly your follower count jumps.

Plus, getting in on the conversation online is an excellent way to demonstrate that you have your finger on the pulse of what's happening in your industry. Never shy away from adding your voice to the mix.

Use These Tips to Climb the Google Results

Thanks to this post, you now have a much better understanding of what it takes to boost your website to the first page of Google results.

Just remember to blog often, focus on ease of navigation, and to get active in the comments sections of other industry sites.

Of course, we understand that between running your business and trying to have some kind of a work-life balance, SEO can sometimes fall by the wayside.

However, your digital marketing and content strategies are too important to neglect.

We can help to ensure that you don't get bumped off the first page of search engine results.

Spend some time on our website to learn more about the services we offer and   get in touch  with us to jumpstart your digital marketing plan today.